As any film fanatic is well aware, Logorama took the top prize in filmthe Academy Award for best animated short filma shock for such an unconventional piece. [3] Set in a stylized version of Los Angeles, the short portrays events told entirely through the extensive use of more than 2,000 contemporary and historical logos and mascots. The salient characteristic of the short is, of course, its use of iconography, and how the playful resignification and recontextualization of symbols continuously create situations of humor and surprise. François Alaux, Hervé de Crécy and Ludovic Houplain apply an extensive use of symbolism in their short film Logorama (2009) to explore the realist idea of mass consumerism in a negative light. Available at: http://www.animationmagazine.net/features/logorama-the-french-short-that-rewrote-the-rules/ (Accessed: 2 March 2017). This film is scathing critique on what we’ve sacrificed. Set in a stylized version of Los Angeles, the short portrays events told entirely through the extensive use of more than 2,000 contemporary and historical logos and mascots. "Logorama", 45s - Oscar 2010 dans la catégorie "Court-métrage d'animation" (Short film animated) Add comment. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. The short portrays one of the most prominent cultural phenomenons of the past century: the evolution of brands, marketing and the refining of the act of enticement for commercial and profitable purposes. Capitalism's commodification and advertising's proliferation taken to grotesque extremes, the film also satires big budget Hollywood action movies, whilst homaging fare like Altman's "Short Cut's", "Blade Runner", "Falling Down", disaster movies and … ( Log Out / Zahed, R. (2010) Logorama: The french short that rewrote the rules. … ================= written by Ben ================= Another person: Many meanings can be drawn from the short film Logorama but I believe that the main purpose is to present a satiric commentary about how our modern society is being over taken by consumerism. When a kid starts spending time in the real world,... At a museum, a man looks closely at a painting. – H. G. Wells "Logorama" is a short film which takes place in an "over-marketed" world in which nearly everything is constructed from corporate brand images. The film's vocal work is solid across the board including a brief vocal cameo by acclaimed director David Fincher. In a world made up entirely of trademarks and brand names, Michelin Man cops pursue a criminal Ronald McDonald. Set in a stylized version of Los Angeles, the short portrays events told entirely through the extensive use of more than 2,000 contemporary and historical logos and mascots. The film won the Prix Kodak at the 2009 Cannes Film Festival and the Academy Award for Best Animated Short Film at the 82nd Academy Awards. Brand Images The entirety of Logorama is made up of brand images and logos, with these brand images and logos used to represent characters, props, locations, vehicles, and other content. While the film uses unusual characters, the authors chose to create an entertaining narrative that keeps the audience hooked, and have thus used codes from the action, crime and catastrophe genres. Change ). Logorama is a 2009 French animated short film co-written and directed by François Alaux, Hervé de Crécy and Ludovic Houplain [1] [2], and produced by Autour de Minuit. Advertisement: Logorama is a short animated French film released in 2009, directed by Francois Alaux, Herve de Crecy, and Ludovic Houplain. The crime film-style dialogue and sounds add another layer to the staging salad, tweaking the perceived meaning of brands, logos, icons and mascots further. 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